Real Federación Española de Fútbol — Visual identity




Real Federación Española de Fútbol
Rebranding and visual identity

The Royal Spanish Football Federation (RFEF) is the governing body for football in Spain with the task of organizing, regulating, protecting and developing this sport.

The objective of the integral rebranding of the RFEF was to bring coherence and clarity to its brand architecture. The new visual system harmonizes and unifies the different sub-brands within the RFEF, while at the same time, creating a language that is bold and modern.








Project Direction
Coppel Studio

Creative Direction and Design
Coppel Studio
multipleStudio
Dosdecadatres

Custom font 'La Roja'
Casasin C. F.




Real Federación Española de Fútbol — Visual identity
Published: